There are a few best practices to keep in mind when designing your digital signage. Keep in mind that 90% of information we receive is visual. And people retain 65% of what they see after three days. To get the most out of your digital signage, make sure to follow these best practices. In addition to the guidelines outlined in the previous paragraph, the design should be eye-catching in both photos and text. And don’t forget to change it up regularly.

Designing digital signage

Regardless of the medium, design your signage according to the brand image you want to create. Consider the use of bold, brand-centric colours. For instance, if you want your digital poster to promote a new product, you should use vibrant colours that will capture the audience’s attention. Also, remember to keep the fonts and animations simple and easy to read. Lastly, think about the audience’s age, gender, and general interests when choosing fonts and colours.

Screen sizes and aspect ratios are important, because not all screens have the same aspect ratio or resolution. Remember to factor in padding to make your content fit the screen. Also, try to keep your content within the 16:9 aspect ratio. That way, the content will always fit the screen. Use a 16:9 ratio to ensure that the content looks sharp and professional. If the content is too large or too small, it won’t fit.

Making it look great in photos

If you want your digital signage to appear in photos, you must follow some simple tips. LED displays feature dynamic content that begs to be shared, so it’s vital to take good photos of them. In addition to taking good photographs, you should also take note of the shutter speed of your camera. If you can’t get the shutter speed right, you may end up with a picture that looks grainy. To get the perfect shots of your digital signage, try a few things to improve your picture-taking skills.

First, make sure your photo has a high resolution. You want the content to reflect the high quality of your business. For example, if you’re in the health industry, make sure you use high-quality photos. The resolution of your screen determines how clear your picture is. For your digital signage, aim for 1920×1080 pixels. If this is not possible, check out Shutterstock.com for a wide range of photos at affordable prices. You can even opt for free photos if you’re not interested in paying the price.

Italics are difficult to read on digital signage

If you’re concerned about the readability of digital signage text, you’re not alone. In fact, it’s hard to read italics on digital signage because of the way they are typically set up. While you’ll still have to take care when choosing a font, it’s important to remember that italics are difficult to read on digital signage. Luckily, there are a few ways to make it easier to read on digital signage.

Using italics is often an overreaction, and it may result in less effective content. However, a recent study conducted by Rello and Baeza-Yates revealed that italics reduce reading performance in people with dyslexia. This study included 48 participants and tested 12 font styles, including three italic styles. The authors concluded that italics were hard to read on digital signage, so they suggested using bold instead.

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Keeping it fresh

Keeping digital signage fresh can be tricky. Although it works well for some businesses, most struggle with maintaining content and visuals. A Content Refresh Service can provide unlimited, custom designs every month. With this service, you can keep your digital signage interesting and fresh. Many companies also choose to incorporate digital signage into their marketing campaigns, since it makes the content on their screens more effective. Keeping digital signage fresh is important for your business, as 60% of enterprises that do not have the technology plan to do so within two years.

The first step is to keep your digital signage relevant. Retail store owners frequently complain about showrooming, or where customers use their smartphones to shop around instead of actually buying the items they need. To avoid showrooming, proactive store owners use digital signage to display relevant content in their stores. For example, in the electronics department, a digital sign should display the latest mobile device promotions. Another great tactic is to include competitive pricing for these products. Adding promotions can help encourage potential buyers.