Digital signage has been in use for decades, but it’s only in the last few years that businesses have begun to realize the many benefits that come with it. From promoting sales and advertisements to directing customers to the right locations, digital signage is an extremely cost-effective and effective tool for many businesses. If you’re looking for a way to add new revenue to your business or improve how your current customers perceive your company, consider investing in digital signage. There are several reasons why this form of advertising is beneficial for businesses, but there are even more benefits that you’ll want to take the time to learn about. Learn them all so you can see just how beneficial digital signage can be!
Perhaps the most obvious benefit of having digital signage in your store is that it increases your customer service. Because the signage is up and running in an area where shoppers are trying to get something, they are much more likely to give it a second glance if the signs are properly set up. This means that you’ll be able to respond to the needs of your shoppers in real time. You can change the graphics on the screens quickly and easily, which means that you can customize your displays to meet the changing needs of your customers. Depending on your contract with the provider, you can store your graphics on a memory card or upload them to a digital signage server if you need to keep a constant display of your images. This gives you the ability to respond to any questions or concerns from your customers immediately.
Another of the great benefits of using digital signage in your store is that it creates instant action. As long as your displays are displaying the most relevant content to your customers, they will be less likely to wait around for a long time for the checkout line to clear. With these displays, your shoppers will be able to purchase items as soon as they enter the store, which keeps them happy and encourages impulse purchases. Because they can purchase something right away, it helps to improve their level of satisfaction with your business. Not only does this result in more sales, but also more repeat business as well.
One of the most obvious benefits of digital signage is the ability to capture attention. Because the displays are always visible, people will be automatically aware of them. Using content-based messages on static signs can limit the number of messages that you need to display to truly capture attention. With digital signage, it is entirely possible to have multiple messages that grab the attention of shoppers, which results in a much higher conversion rate.
Another of the great benefits of digital signage is that it is highly effective when it comes to social media marketing. If your store is located on or near a popular social media site, such as Twitter, Facebook, or Yelp, then you can maximize the benefits of your displays by posting specific messages on each display. For instance, some stores use Twitter to post short, relevant messages. Other displays use Facebook applications to post promotional messages, coupons and specials.
Digital signage displays offer a number of benefits for businesses large and small. Because the screens are static, there is no need for staff to stand at the cash registers to manually input change. In addition, because the displays are always up and ready, it is easy for customers to keep track of your sales totals. Digital signage is perfect for promotions, such as sales and discounts. This type of signage is also ideal for events, such as concerts and open houses, as well as for directing traffic between various zones of a building.
When you implement digital signage into your advertising campaign, there are several ways to enhance the benefits of the displays, as well as minimize any negatives. One of the most obvious ways to do this is to strategically place the signs where people are more likely to notice them. If you place the signs on high traffic streets, such as those near retail stores and busy intersections, your customers will likely be more likely to pay attention to your advertisements and hopefully make a purchase. If you place the signs in locations that are less frequented, such as back alleys or in other less-visible areas, your efforts will go for naught.
Depending on the size of your digital signage solution and the type of signage you install, the costs can vary dramatically. Smaller displays can cost anywhere from one dollar to fifty cents per square foot, while larger systems can go well into the hundreds of dollars. Be sure to take into account installation costs when calculating the total cost of your campaign. Also, be sure to factor in benefits such as the ability to interact with other customers while they are in the store. These types of displays provide a unique opportunity for consumers to become immersed in the products or services being offered while they are in the store itself.